The Role You Were Born to Play
Everybody is the hero of their own story. That includes your customers – in their own minds, they’re the hero of their life’s story. So if your customer is the hero, what does that make you?
What is your problem, anyway?
Everybody has problems – including your customers. That’s why they’re looking at you – you get to position your products and services as the solution to their problem... or, at least one of them.
Focus On The Customer
Shhhhh! I’ll let you in on a little secret: most marketing starts by focusing on the wrong person.
Using the Power of Story in Marketing
Everybody loves a good story. Think about it – we spend time and money at the movies, we curl up with a good book, and we love sharing about “that time we went on vacation.” Stories are a huge part of our lives, and great stories enlighten us and encourage us.
Random Acts of Marketing
Around Three Cats Marketing, we use the phrase “random acts of marketing” to describe how too many businesses try to market their products and services. But what does “random acts of marketing” actually mean?
